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In 1957, René Furterer created a method called Etheirology, built around healthy scalp and beautiful hair (from the Greek etheira, hair, and etheiro, to treat), which became his three-phase “Prepare, Cleanse, and Treat” routine. His key formulas are now cult classics in the world of hair care.
“Beautiful hair grows from a healthy scalp, like a plant in fertile soil.” is the brand’s philosophy, as the founder René Furterer formed a passion for botany from a young age. This inspired him to develop a method of scalp treatments and massages that would revolutionize hair care.
René Furterer uses a Fair Trade, Supportive, and Accountable Sourcing strategy. The development of three supply chains for shea butter, moringa, and argan oil is the best illustration of the brand's dedication.
The René Furterer brand and its botanists have been successful in transforming their search for precious core ingredients into a valuable experience that is centered on knowledge-sharing and respecting traditional methods.
